Social Media Marketing
Knowing how to maximise and optimise your brand’s social media marketing gives your brand a competitive advantage.
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Advantages of Having a Social Media Marketing Strategy
Expand Your Reach
People consume media in numerous ways and on different devices. Having a strategy presents a more tactical brand awareness for your business by being present online where and when it counts.
Reach the right audience at the right buying stage and their interest, plus the likelihood of them converting and becoming a customer will increase.
Stay Focused on Main Business Goal
Having social media channels for your brand casts a bigger net to capture more audiences but having a strategy maximises their effectivity.
A Social Media Strategy, like your business plan, keeps your digital marketing efforts on track and centred on your main goal.
Connect with Your Target Audience Through their Social Media Channel of Choice
Chances are, not all of your potential clients will be present on each social media channel and they will not be users of just one channel either.
Having a Social Media Strategy will help determine where your ideal audiences are, understand their channel of choice and how they behave on each one.
Understanding these factors will mold your content structure and how it will be best to interact and encourage engagement from your target market.