Digital Marketing Strategy

Create a clear path for your brand’s digital strategic goals with Optimisably.

We’ll give you a free digital consultation if you contact us today!

Advantages of having a Digital Marketing Strategy

Competitive Advantage

Having a traditional marketing strategy is a necessity but is it as effective online?
A digital-first marketing strategy is optimised to address your business needs and requirements to thrive and stand out online.

This trait is essential to all but most especially to small businesses, who are given a level playing field with big brands and large corporations.

Stay relevant and retain continuous engagement with your audience with ease by recognising your ideal buyers and positioning your brand to be top of mind at every stage in the customer journey.

Accurate and Measurable Results

Information is powerful and your digital platforms are your key to accessing immediate and valuable data straight from your target market and current customers.

Understanding buyer behaviour in real-time allows you to anticipate and plan strategically and gain a higher chance of influencing buying patterns.

Cost-Effective and Time-Efficient

It focuses on maximising online platforms which has access to accurate and real-time information and generates data-driven results.

Decisions can be made quickly, and strategic actions can be implemented if and when needed. A digital marketing strategy has a high impact despite costing less and is more time-efficient than its counterpart.

Scale and Drive Sustainable Growth

With precise data-driven targeting and expanded reach amplified by the multiplier effect, a digital-focused marketing strategy is built for scale.

A well-positioned strategy provides elevated conversion rates, a substantial return on investment, and an increased revenue growth projection.

“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”
George Westerman
MIT Sloan Initiative on the Digital Economy

Digital Marketing Strategy vs. Traditional Marketing Strategy

Digital Marketing Strategy

Structured for immediate results, clear insights and precise measurability

Low budget requirement, speed to market allows for taking advantage of new opportunities and is easily adjustable as needed

Adaptable and scalable in an increasingly digital era

Offers a unified multichannel customer experience through automation and workflows

With precise targeting, your brand can engage directly with your ideal client at every buying stage

Traditional Marketing Strategy

No accurate tracking system, results take time and are mostly based on historical data

Expensive to implement and maintain due to accounting for unavoidable associated costs

Does not consider or prioritise the significant shifts in buyer behaviour that has further been shaken by Covid19

Processes are manual and require more manpower

Targeting is not as precise as digital and there is no direct interaction with the audience making campaign engagement mainly one-way

The numbers speak for themselves

Benefits of Having a Digital Marketing Strategy

Why Work with Optimisably?

Here are just some of the reasons why you should!
Bespoke and
Flexible Packages
Only pay for what you need – no hidden charges, no surprise fees.
When we give a deadline, we mean it.
Each service we provide comes with a pre and post report, showing you not only that we did the job but also why and how we did it.
Each member of Team Optimisably goes the extra mile to deliver as promised (no half-baked services here!).
All of our services provide results that are aimed at one goal – to help you grow your business through your digital platforms.
Our services are beyond transactional – we nurture our partnership with each client towards long-term growth. Our previous clients think we do a really good job! Read their feedback here.

Free Digital Consultation

Interested but not quite ready to commit yet?
Contact us today and we’ll give you a free digital consultation!