Digital Marketing Strategy
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Advantages of having a Digital Marketing Strategy
Competitive Advantage
Having a traditional marketing strategy is a necessity but is it as effective online?
A digital-first marketing strategy is optimised to address your business needs and requirements to thrive and stand out online.
This trait is essential to all but most especially to small businesses, who are given a level playing field with big brands and large corporations.
Stay relevant and retain continuous engagement with your audience with ease by recognising your ideal buyers and positioning your brand to be top of mind at every stage in the customer journey.
Accurate and Measurable Results
Information is powerful and your digital platforms are your key to accessing immediate and valuable data straight from your target market and current customers.
Understanding buyer behaviour in real-time allows you to anticipate and plan strategically and gain a higher chance of influencing buying patterns.
Cost-Effective and Time-Efficient
It focuses on maximising online platforms which has access to accurate and real-time information and generates data-driven results.
Decisions can be made quickly, and strategic actions can be implemented if and when needed. A digital marketing strategy has a high impact despite costing less and is more time-efficient than its counterpart.
Scale and Drive Sustainable Growth
With precise data-driven targeting and expanded reach amplified by the multiplier effect, a digital-focused marketing strategy is built for scale.
A well-positioned strategy provides elevated conversion rates, a substantial return on investment, and an increased revenue growth projection.
Digital Marketing Strategy vs. Traditional Marketing Strategy
Digital Marketing Strategy
Structured for immediate results, clear insights and precise measurability |
Low budget requirement, speed to market allows for taking advantage of new opportunities and is easily adjustable as needed |
Adaptable and scalable in an increasingly digital era |
Offers a unified multichannel customer experience through automation and workflows |
With precise targeting, your brand can engage directly with your ideal client at every buying stage |
Traditional Marketing Strategy
No accurate tracking system, results take time and are mostly based on historical data |
Expensive to implement and maintain due to accounting for unavoidable associated costs |
Does not consider or prioritise the significant shifts in buyer behaviour that has further been shaken by Covid19 |
Processes are manual and require more manpower |
Targeting is not as precise as digital and there is no direct interaction with the audience making campaign engagement mainly one-way |