Case Study
SolarSmart Energy
With a tailored paid and organic digital marketing strategy, Optimisably helped SolarSmart Energy reach new customers, grow their market awareness, and convert a significant number of prospects, saving them valuable time and money that could be invested elsewhere in the business.
SolarSmart Energy is a solar panel supply, installation and maintenance company founded
by CEO Morgan Pierce, a successful serial entrepreneur. The company had a strong start in
their first year and wanted to continue growing the business and accelerating awareness of
their brand as one of the most reputable solar companies in Ireland.
SEO
Through a comprehensive SEO strategy and implementation, Optimisably has helped position the SolarSmart brand as a leading player within the industry. Our activities improved organic search visibility, increased website traffic volume, generated quality leads for the business, and enhanced SolarSmart’s overall online authority.
Organic traffic to the site has increased by 134% while leads generated by organic traffic have gone from 0 to over a hundred. These results are a testament to the power of data-driven SEO in driving success for businesses in the renewable energy sector.
Organic traffic to the site has increased by 134% while leads generated by organic traffic have gone from 0 to over a hundred. These results are a testament to the power of data-driven SEO in driving success for businesses in the renewable energy sector.
Google Ads
With hyper-targeted Google and Meta ads integrated with SolarSmart’s CRM, we were able
to increase, accurately track, and effectively manage incoming leads.
By having a comprehensive understanding of their prospects’ behaviour, we were able to
tailor the content and messaging in our campaigns so that SolarSmart’s goals were achieved
in an efficient and cost-effective manner.
In 1 year, the revenue generated as a direct result of our ads was in the high 6 figures, thanks to a 16% conversion rate from the high-quality leads generated. The total advertising cost to SolarSmart was only 2.5% of the revenue generated with an ROI of 4,000+%.
In 1 year, the revenue generated as a direct result of our ads was in the high 6 figures, thanks to a 16% conversion rate from the high-quality leads generated. The total advertising cost to SolarSmart was only 2.5% of the revenue generated with an ROI of 4,000+%.
It was a pleasure to work with the Optimisably team. Their work has been pivotal to our growth to get us to where we are today.
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