Case Study
Pot Marigold Handmade Soaps & Skincare
Optimisably redesigned and optimised Pot Marigold Handmade Soaps & Skincare's website to increase visibility and conversions. Read more on our case study.
The Covid-19 pandemic created new challenges for the company and reliance on online sales and lead generation was more important than ever.
With Optimisably’s help, the brand website was redesigned and strategic SEO was applied to orgranically grow their online visibility.
Website
We ran a workshop with Pot Marigold to clearly define their needs, pain points, and expectations of their main online channel. We updated the design to a more modern look and their content to reflect their brand messaging.
We created workflows to improve their target market’s user journey through the site to encourage potential customers to engage and follow through with cart check-out.
SEO
We created an SEO strategy to help expand the brand’s online reach and be more visible to customers.
By understanding the existing landscape of the industry and learning more about the brand’s competitors, we were able to pinpoint what changes would best be applied to achieve their goals.
Pot Marigold’s form fills and conversions increased to 500% within the first week of updates.
I've had my website for a couple of years and since Optimisably redesigned it and helped me to improve SEO, I've noticed positive results and conversions in just a few days! I would highly recommend them to any business.