Case Study
Margaret Valette

By applying a strategic approach to relaunch the Margaret Valette Coaching brand, Optimisably has helped boost its reach and increase engagement with its target market.

With her extensive experience in owning and managing one of the fastest-growing café chains in Ireland, Margaret would often be invited to join panels at business events and asked for advice on career or entrepreneurship. Eventually, she decided to step back from her role in the café business and share her knowledge and skills with others in a more focused and impactful way by launching her own coaching brand in 2018.

In 2020, recognising the rapid evolution of digital trends, she approached Optimisably for an online brand rehaul.

Margaret Valette Coaching 2 - Optimisably Case Study


Through website audit and optimisation as well as creating search engine optimised content, we have boosted Margaret’s website speed and overall performance from a Grade C at 70% to a Grade A at 96% along with improved usability and searchability.

Social Media

We created a social media strategy to help expand the brand’s digital reach and enhance its marketing communications approach.
Our strategy ensured her digital comms were delivered to the right people, in the right place, at the right time – maximising the impact of her social media efforts. We then ran a month-long training programme to empower her to take control of the channels. Margaret’s social media engagement went up by 400% and her followers increased by 250%.

Optimisably has given me the strong digital foundations I need to establish my brand online. I highly recommend them to entrepreneurs looking to build or boost their brand digitally.

Margaret Valette O'Connor

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