Case Study
EMcC Racing

By updating EMcC Racing’s website and developing a paid media strategy, Optimisably has helped revamp the brand’s online presence - giving it greater visibility and increasing brand awareness among its target audience.

Evanna McCutcheon, a professional racehorse trainer and accomplished amateur rider, established EMcC Racing in 2014. Since then, she and her team have enjoyed great success.

A team known for training both flat and national hunt winners, their most notable highlight would undoubtedly be star sprinter Maarek winning the Group-2 Duke of York Clipper Logistics Stakes.

The brand is active on social media and regularly share updates on the champions in the yard, but the website has remained static since its development many years ago.

Through a process of training and workshops, Optimisably has taken EMcC Racing’s existing website and updated it to a new and more powerful Content Management System, web server, and web host to optimise its performance for SEO, load speed, and usability.​
EMcC Racing Owner and Head Trainer - Evanna McCutcheon


By redesigning their website, migrating it to a more capable and flexible CMS, and creating search engine optimised content, Optimisably has improved the speed, created more efficient workflows, built a more intuitive interface and increased the searchability of EMcC Racing. The website’s overall performance went from a Grade D at 63% to a Grade A at 94%.

Social Media Ads

In time for the Tattersalls Newmarket yearling sales, we launched a social media campaign, geotargeting attendants of the event. We achieved a strong 1.42% CTR with a €0.39 CPC. With the campaign redirecting to a dedicated landing page on the website, it achieved a low bounce rate and long session duration. Generated leads are now in the workflow of the new dedicated CRM system.

I love our new website! Working with Optimisably was a great experience in understanding the strategic integration of digitalisation into my brand. My team and I feel more empowered and confident in growing our online reach through our brand channels.

Evanna McCutcheon

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