Case Study
Boilers Ireland

Optimisably launched the online presence of Boilers Ireland. By creating a digital marketing strategy, an SEO-ready website, and optimised Google ads, we helped expand its reach and generate leads.

Founded by Ciaran Dore, an internationally trained and nationally qualified plumber and electrician, Boilers Ireland is a startup brand that aims to advise, educate and guide homeowners through their home energy improvement process; lowering the cost of their energy bills and reducing their carbon footprint.

With our team of digital marketing specialists, we built a full digital marketing strategy to help Ciaran’s team reach the potential online growth of his brand and maximise its digital channels.
Boilers Ireland Ciaran Dore

Digital Marketing Strategy

We created a digital marketing strategy that is both aligned with Boilers Ireland’s industry and addresses their specific needs.

Based on our consultation sessions and research, we constructed an “online starter pack” which brought the brand in line with digital best practices and allowed it to maximise the potential of digital marketing to generate new business.

Google Ads

We created a comprehensive ads strategy using Google search forecasts and in-depth keyword research, allowing Boilers Ireland’s ads to appear with great frequency without breaking the bank budget-wise.

With constant monitoring and tweaking of the live ads, we generated leads with a conversions rate of 9.2% – higher than industry standards.

The ads were responsible for 80% of Boilers Ireland’s website traffic 1 month after launch.


Boilers Ireland had an existing website in place, so we set about making it a user-friendly and SEO-optimised website.

We applied industry best practices to ensure visitors to the site enjoy a worthwhile and frictionless experience.

Created on a design-driven platform, the admin dashboard is intuitive and is easily adapted by Ciaran’s team for further updates as and when needed.

Optimisably has helped me realise my goal of expanding my brand online and creating a solid foundation for my website and social media channels. They are fully transparent with each campaign we run and are always happy to help with any questions or concerns I have. Happy to have found a great agency partner!

Ciaran Dore

Free Digital Consultation

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