Search Engine Optimisation
(SEO)
Boost your brand's online success through search engine optimisation (SEO) and empower your brand online.
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Advantages of Being Search Engine Optimised
Long-term Investment
There really is no shortcut to a winning website. Ranking on search engines is not instantaneous and doing it properly is a process.
So why do brands invest in SEO? Because it works.
The primary source of website traffic is often from organic search so you want your website to rank for search terms that are relevant to your target customer.
The sooner your site is optimised, the stronger your brand’s online foundation will be. You want to be where your customers need you, when they need you, and the time to start strategically positioning your brand is now.
Outrank the Competition
Building good SEO is strategic and organic which gives your business a level playing field as your competitors, no matter what size.
This gives your brand the competitive advantage needed to be seen by your target audience.
Stay Relevant
What’s the point in having a website that your audiences cannot find?
Search engine ranking is mainly based on your page’s relevance to your audience. The more relevant your content is, the higher and more targeted your traffic will be.
Having visitors that are actively searching for a product like yours leads to a higher conversion rate. Wins all around!
Builds Credibility and Authority
Search for anything on a search engine and odds are, you will only give your time to the results at the top of page one. 75% of people will never scroll past the first page on a Google search (Source: Neil Patel) - this is where the most relevant searches show up and this is where you want to position your brand.
Being at the top of SERP (Search Engine Results Page) reflects trustworthiness and legitimacy, prompting more confidence in users clicking to your page.
Lower Advertising Cost
The better positioned your website is on search engine results, the more visible your brand will be, minimising the need for paid promotions.
An added bonus is that people generally trust organic results more than paid ads, and if your content proves to provide value to your audience, you are rewarded with a higher click and conversion rate.
Benefits of Having SEO
page one of SERP